Once upon a time everybody was talking about how important it was to have a website for your business. Those days are over now – it’s no longer enough just to have an online presence, you need to be doing SEO (Search Engine Optimization) as well. It is SEO that will set you aside from your competition and if you can find a good SEO agency to do the work for you then online can easily become the best thing for your business since sliced bread.
How do you find the right Digital Agency?
It might sound easy – find a digital agency, get them to do the SEO work for you, get to the top of Google and generate tonnes of new leads. Sure, that would be great but finding the right agency, one who can actually do the job of ranking your business website, can be a pretty daunting task – there are so many SEO agencies popping up all over the place, how do you know which ones are any good and which ones are chancers?
We have put together 5 actionable tips that you can employ when looking for the right SEO agency to take your website to the top of the search results.
Tip 1: Look for an agency with strong SEO knowledge
It can be hard to judge how knowledgeable an SEO company are until you have worked with them, however, there are some insights that you can make beforehand. First, look at the agencies website, see how much info they have on there about SEO, about the types of services they offer and ultimately how they rank websites. A good SEO agency will tend to publish right information on their website – they won’t be in fear of giving away a little knowledge, because they are confident in what they can provide to their clients to add further value. A bad agency will have very limited information on their website – perhaps because they simple outsource everything.
It is also important to find an agency who understand the bigger picture when it comes to digital marketing – good SEO firms should be talking about social presence, content strategy and local SEO among other things.
Tip 2: Look for client reviews and success stories
It’s a great start if an agency can talk the talk – at least they know what needs to be done, they have a good plan of action for their clients – but it’s another thing to know whether they can walk the walk. Have a look on their website and see if they have customer reviews, look them up online and see if you can find previous clients and how happy they were with the results. Better still, speak to the agency and ask them what success stories they can share with you – what sites have they previously worked with, and hopefully ranked?
Tip 3: Always try and find a local agency
Even if you target a large area through your business it’s still best to find an agency that is located near to your main office. For example, if your business is based in Melbourne then search for SEO Melbourne and try to find an SEO Agency Melbourne. The advantages of this are two-fold – first you will be able to meet with the agency in person and second, a local agency will likely have many more local resources that they can tap into when it comes to link building, content outreach and so on. Furthermore, they are likely to understand your business and your target market if they are local to that business.
Tip 4: Speak to the agency before signing up
This is important – just drop them a line, have a chat with them and get a feel for what they are about, what type of agency they are and what type of thing they are going to be focusing on when it comes to ranking your website.
Tip 5: Make sure expectations are clear between both parties
A good SEO agency should always provide you with clear goals and make sure you understand what type of results to expect and over what period. As the buyer you should also make your expectations clear to the SEO agency. The more aligned you are with the agency in terms of what you are expecting, the better the relationship is likely to be.
So there you have it – 5 actionable tips to help you find the right SEO agency – one that you can easily work with and one that can bring you the results that you are looking for.