Everything you share, say, do, and like is publicly being watched and judged every day on social media. This can make or break a business brand, which is why you need to know the right and wrong ways to engage on social media channels.
How you present your business and brand across social media platforms will either help you succeed or lead to failure. This happens by what you say, but also by what you don’t say. One misstep and you can lose your momentum and your positive reputation and credibility.
Common Mistakes Businesses Make When Branding and the Fixes
Mistake: Not clearly defining the brand. Your brand is the bridge between you and your potential customers. Your brand represents who you are, what you do, and how you help your customers.
Fix: Define your brand with relevant content that shows your knowledge and expertise, sets the proper tone, expresses your motto and values, and who you are and what you do in your industry.
Mistake: Using a hit or miss social media marketing strategy. It takes a well-thought out and planned social media strategy to grow your business and brand.
Fix: Focus on what you want to achieve and find ways to use social media to meet your goals. Build your strategy on what you expect to reap from your business.
- Social Voice
Mistake: Not creating a social voice. A strong and solid brand is much like a person in that it has a unique feel, a defined appearance, and a voice.
Fix: Learn your strengths and know who you are so you can tell people why they should buy from you. You can then authentically translate this information across all social channels.
- Self-Limiting Beliefs
Mistake: Self-limiting conduct. Your own emotional and mental beliefs are connected to your business. Therefore, whatever you think you deserve will reflect how well your business will do.
Fix: Believe in yourself so you can create a strong brand. Stay away from negative self-talk like ‘I can’t” and replace it with “I can”.
When is Wrong, Right?
Sometimes you can win on social media by doing something wrong. What? Here are some examples of big businesses winning on social media by doing something seemingly wrong.
- Old Spice – Pinterest is mostly woman-centric, so how did a man’s bath and body company win them over? They use things like awful craft projects by using old, used Old Spice bottles and containers. It’s fun and engaging.
- Wendy’s – Did you see the response to an Internet troll on the Wendy’s Facebook page who accused the company of using frozen beef? When he said, “So you deliver it raw on a hot truck?” the Wendy’s administrator reminded him about refrigeration, and the whole ordeal went wildly viral.
While we don’t advise you to intentionally do something wrong to make it right, there is obviously a time and a place for it.
If you need help with the menial social media tasks that consume your valuable time, consider hiring a social media freelancer or try out an automation program (reviews available at http://thesmallbusinessblog.net/best-instagram-bot-2017-2018/)
Follow the above tips for doing things right and avoid the common mistakes so your business brand will benefit on social media. Start with one or two major social networks, like Facebook and Twitter, then add others as you grow.