Social media is one of the 21st century tools small businesses can use for outreach. If you want to share stories, discuss your services or solutions and talk about offers or events with your potential clients, social media is the way to go. Despite the potential of social media, small businesses rarely set aside resources and time to establish their online strategy or presence.
To give you an idea of how small companies can enhance their social media presence and boost their SEO, below are some tips.
Listening to Your Customers instead of Promoting
Social media gives you an open-ended platform on which you can engage and communicate with your customers. For you to achieve this, you need to spend the time you have on social media first to understand your prospects and address their needs. Promoting your product will not help you much. Using social media, you can create a loyal customer base and a following for your brand.
Commitment to Prioritize Social Media
Leveraging on social media can be quite a challenge especially for small businesses. To overcome this, you have to make a commitment not just to yourself, but also your employees that you will make social media a priority. The starting point is to create a strategy and put it down in writing. Ensure you take advantage of software such as Hootsuite and others that help you in automating. You can also check what your competitors are up to and see how you can outdo them.
Have a Goal in Mind
Your social media strategy should align with your goals and articulate your metrics for success. Before jumping into social media, you should be having a clearer view of your end goal and what exactly you want to accomplish. Think of your goal and how it can help you enhance brand awareness, customer retention, sales, and lead generation. Thereafter, take the necessary actions.
Pick Your Social Networks Well
There are lots of social networks you can leverage on as a small business owner. Because of their number and special features, you cannot practically be in all of them. You should figure the appropriate networks by first analyzing your business goals and the audience you are targeting. Do not spread yourself thin, but instead focus your efforts on the one or two networks that optimize your return on investment.
Automate Your Strategy
There are lots of resources and tools that can help you improve your social media presence. You can take a couple of hours at the start of the month to schedule all your posts for the month. Software such as Hootsuite and Buffer can help you in this. If you think it’s quite a task, you can outsource the process to a Montreal SEO agency or a freelancer.
Batch Your Social Media Tasks
The key to developing an excellent social media presence is through engaging content development. A majority of business owners who prefer doing the work in batches, enjoy time savings. You can curate content for a week or even a month by simply breaking it down into much smaller tasks. For instance, you can break your tasks into topic research, copywriting, image design, and scheduling.
In addition to the above, you should establish an internal team, follow influencers and other leaders and lastly structure a content calendar.