Recruiting is like any other business cost. Given this, as a business owner, you should invest in it widely in order to screen and choose from the best candidates for the job, albeit in a very short time. One of the first things that come to mind when trying to get the best out of your investment for a job posting is the Pay-Per-Click (PPC) model.

What is PPC?

PPC is an internet marketing method where the traffic to your website/ landing page is driven from a paid ad listing on the search engine. These sponsored ads appear on the goggle search results for a certain set of keywords you have opted for. When prospective job searchers click the ad they are redirected to your landing page. Each click through from the ads will cost you a nominal amount. When implemented right, the PPC turns out to be one of the most cost effective methods of finding the right candidates for the job.

Accurate targeting

One of the best things about recruitment PPC campaigns is that you can target a very specific niche, based on the location, age and gender. This will automatically filter out irrelevant and unnecessary applicants from applying for the job. You can also keep track of the number of clicks that come via PPC ads with the help of monthly reports. You can use this to fine tune your ad and make amendments to help increase its visibility and effectiveness. Since your ad is shown directly above the search results, you do not have to fear about people missing your listing, unlike in job search portals, where your listing can be buried under a slew of new postings.

Setting up the right PPC ad

PPC campaigns ought to be designed with the sole goal of reaching out to prospective job applicants. It is very different from PPC used for brand building, and should be approached as such. PPC offers multiple budgeting options, based on how much you can spend and for how long you wish to run your campaign. You can even choose the number of days in a week you campaign can run, and the time of day as well. This will allow you to showcase your ad at the most effective time of the day, or on the most productive days, thus enabling you to maximize your ROI.

PPC is dependent on the keywords. Choosing the right set of keywords and incorporating them in your ad content will help the ad pop up during the most relevant searches. Thus it is important to choose the right keywords. If you are unsure about your choice in the keywords, it is recommended that you consult a suitable expert.

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