It is really important to focus on your press release and the best way to make it your core focus is to think as your pass to publicity. If you want your business to get the required coverage then your press release is your perfect ticket for it. It has the ability to get you the coverage of different new channels, radio stations and even blogs. But how do you create a press release that also gets noticed? What do you need to do for that? Here is a quick briefing by NewswireNEXT of how to write a press release that gets noticed.
First things first; what are you trying to word out through a press release? You need to make sure that you have a valid reason for writing and sending out a press release. A new service or product, a very happening event or maybe a new partnership; anything that can be beneficial for the audience that you are targeting and will excite them to watch or read the news! You need to get all the good reasons to write a press release; don’t just make it aimless.
Second, you need to set your press release according to the publication company you will be sending it to. If the editor does not like it, they won’t be spending a lot of time on it either. If you pick a travelling publisher to post something about babies; they won’t do that, will they? So this is certainly going to require common sense here. Pick the publication smartly and see what kind of news they publish and make it intriguing enough according to them.
The biggest mistake is usually made when it comes to publication. A lot of business owners just blindly send their press releases to be published without focusing on the audience that publishing company has targeted or gathered. DO NOT waste your money on poor publication at all. This does sound obvious but a lot of people do not pay attention to it and this is where they lose the game.
You also need to make sure that your press release is following a format. Don’t make it unreadable. Trust me when I say that people do not bother reading anything that they do not understand. They would rather skip through it, without considering it at all. thus, make sure that you press release is typed, double spaced and has all the required information like the company name, a good title, email address, phone number and address. You obviously need to place all of these according to the format of the press release.
It is indisputable that a press release needs to be up to the mark and brief. However, don’t make it too short that it does not answer the basic 5 W’s for the reader. Make it a one or to page writing but make sure that it delivers the why, when, where, who and what for the reader. These clear all the facts for a publisher and save them the hassle of contacting you and clarifying the details. Publishers prefer clarity and that is what your press release must have so that it gets noticed.
If you think that you are not that god at English, do not take the risk of writing the press release on your own. It is very important that your press release must never have any grammar or spelling error. This will put the publisher off and they won’t be spreading your news around. Many people hire a proper press release writer because they know that they might not be able to deliver the news in a great and professional manner. If you think you won’t be able to look through grammar and spelling mistakes, hire someone!
Well, if you are lucky enough and a reporter contacts you, be ready. Prepare a brief conversation and practice it as many times as you can. You need to make sure that you don’t go shrill with your pitch and you keep it low with them. You also need to focus on keep things brief, to the point but clear with them. The best part is to keep things in a written form, in front of you, before you call the reporter. This makes you super confident as you know that whatever you need to delivered, is right there in front of you.
At the end, getting your press release noticed is going to be a little hard. It won’t happen overnight and it might also, if you are lucky enough. Just make sure that you choose the right publishers. Never compromise on the publication authority that you pick because if they have audience, you will automatically be able to drive attention of that audience, towards your business. Be nice to everyone you talk to as it will help you in building connections and will also aid in passing around your press release to get it noticed.